In the framework of the national campaign for improving energy efficiency (EE) in industry “Kafa’a campaign” which aims at reaching the largest number of industrial fascilities to participate in the campagin through applying systems for improving energy management in their fascilities, the IEE project organized an event for media coaching on Wednesday 8th July at the project’s premisies.
This session aims at providing the necessary skills, technicalities and stratigies for dealing with the media to disseminate the principles of EE and the concepts of energy management systems. Media has an important role in crises management and raising awarness inside governmental organizations. The workshop targeted management and media leaders in EE specialized governmental organizations. Representatives from the Egyptian Environmental Affairs Agency (EEAA), Industrial Development Authority (IDA), The Egyptian Organization for Standardization and quality (EOS), Industrial Modernization Center (IMC) and the Federation of Egyptian Industries (FEI).